San-Francisco-based producer Chris Dexter Greenspan is often recognized as one of the pioneers of an emerging sound most commonly labelled as witch house, drag, or chillwave, along with artists White Ring and Salem.
Greenspan’s project, oOoOO (pronounced “oh”) already has three releases to its name, beginning with a self-titled CD-R on Houston-based label Disaro (2010), available only in 100 copies, each of which featured different artwork made by the artist himself. The same year Greenspan went on to release a split 7” with White Ring (Roses), as well as a self-titled 12” on emerging US label Tri Angle, who have already confirmed plans for a future album.
Retaining the synth harmonies, ghostly voices, and spooky atmospheres of drag and witch house, oOoOO’s distinct voice shines through via his love of Dirty South and poppy hip-hop production. Somehow, Greenspan manages to meld more leftfield influences such as Broadcast, Jana Hunter and Matteah Baim with inspiration from mainstream hip-hop acts such as Ludacris, Young Jeezy, Nicki Minaj and Usher. Yes, it works. Much like a strange combination of ingredients proposed on a restaurant menu, you have to try it to believe it. Not only that, oOoOO’s music is surprisingly approachable.
Greenspan merges distinct musical flavours with such an apparent ease that the listener quickly forgets how unusual the combination is, and succumbs into oOoOO’s sensual, chilling, gothic territory, where the “…music sounds like ghostly apparitions of old dance tunes, only at half-speed. It's gorgeously grisly, like hearing your dance-pop past literally dragged up.” (Paul Lester, The Guardian).
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