CEO Soundcloud.com, Berlin.
 
Eric Wahlforss graduated in Marketing from the Stockholm School of Economics and gained a Master's in Industrial Economics and Engineering at the Royal Institute of Technology, Stockholm. Together with Alexander Ljung he founded soundcloud.com, an online-service that has just been floated as an alpha vision. The idea of soundcloud.com is to generate a music-file-transfer-environment for everyone and anyone with a stake in sharing music, from producers, label-makers, booking agents, fans, distributors and remixers to pirates: a Creative Commons License allows all of them to access, comment on, swap and share files and integrate them in their applications.

> www.soundcloud.com
> eric.wahlforss.com
 
Appearances:
> CTM.09 > TRUST ME – CREDIBILITY AND CO-OPERATION AS THE BASIS OF THE INTERNET'S NEW MUSIC PLATFORMS