Statistical evaluation of an audience is one way to assess the behaviour of consumers who, today, are no longer in the least prepared to passively consume whatever the industry offers them. Such consumers, even though at times they may make highly subjective decisions and justify them, for example, in blogs, nevertheless also act in a statistically underpinned fashion. As they are mainly motivated by personal sensibilities and a desire to be socially embedded they often seek affinities and orient their tastes to other people's lists and profiles. This gives rise to ongoing 'series' of perception. In his lecture Terkessidis describes these statistical spheres and asks how, in this context, the question of genuine critique might be addressed.