Christina Maria Schollerer and Winfried Gerling have designed several cross-media formats in conjunction with students from the European Media Studies program (University of Applied Studies Potsdam and University of Potsdam) in recent years – such as an alternate reality game in parallel with the development of a new TV format. Currently they are working on a MMOG (Massively Multiplayer Online Game) based on a German soap opera in cooperation with Grundy UFA. The lecture will examine the evolution of Web 2.0 away from primarily screen-oriented communication through to meetings in physical spaces. The strong trend toward the feedback of digital data to real places (see: Google Earth, Flickr, smart phones, RFID, etc.) or the direct linking of this data with real spaces is a crucial turning point in the penetration of digital media into our everyday lives. Conversely, it can be observed that MMORPGs and other online formats more and more often reflect the events of 'real life', for example, a funeral service in World Of Warcraft for a deceased player. Against this background, game scenarios and forms of action which link online formats with events in the 'real world' will be critically observed and presented.