Never have so few companies controlled so much of the music played on the radio and for sale at retail stores. At the same time, there are more bands and more ways to discover their music than ever. Music seems to have split in two – the homogenous corporate product that is spoonfed to consumers and the diverse independent music that finds devoted fans online and at clubs across the country. The film tells the story of American music at this precarious moment. Filmmakers Andrew Shapter and Joel Rasmussen traveled the country, to carry out interviews with musicians, industry insiders, music critics, and fans, hoping to understand why mainstream music seems so packaged and repetitive, and whether corporations really had the power to silence musical innovation.