Crucial technological changes are more than engines for the development of new styles in cultural production like film, fashion or music. They also move the ongoing transformation of the ways we make sense of for example music, regarding aesthetic, functional or economic dimensions – today as well as several hundred years ago. In her introductory lecture, Silke Borgstedt shines light on historical "mediamorphoses" up to the present and their particular ramifications. What effects do new (communication) technologies have on production, perception, social roles and the economic exploitation of music? In what way is the respective "value" of music linked to technological developments?